For SEO’s that have been around for a few years, you will remember how important keyword density used to be. Not anymore.
We still speak to people who have downloaded free SEO software, or have an “expert” down the pub, and have the impression that keyword density it important. Some (WRONGLY) say that the keywords need to form a specific percentage of the copy. This is totally incorrect.
Write natural content, and make sure that your TITLE, and meta description are a true reflection of the copy. Of course, the words that you want to rank for must be included in the text. We have ranked a designer jewellery VERY sparse homepage (specifically so, and not dissimilar to Jimmy Choo website) on page one. Gone are the days of nonsense everlasting waffle with a percentage keyword density ranking on page one.
If you are looking for SEO services, contact us today. Based Ripponden, Sowerby Bridge, close to Halifax.