Search Engine Optimisation (SEO) has changed hugely in the past 3 years. Google continue to fight spam in a big way. And as a result the big hitters who used to dominate the Google organic results have lost out. William Hill and Trivago are just two of them
Despite the move towards quality, there are plenty of poor spammy sites out there. More inexperienced SEO companies do not always set out their stall out very well. You will often find a panicky SEO company quickly changing their website in order to regain rankings:
- stuffing pages with keywords that they are trying to achieve rankings for
- duplicating their web pages but replacing the town name they are trying to target
These two are just examples of “knee-jerk”, spammy and amateurish reaction to losing rankings. If an SEO company do this to their own website,what will they do to yours is the question that needs to be borne in mind. With over 400 changes per annum, trying to trick Google is not a very clever thing to do. Moreover if you read copy which does not make sense, chances are it has been written for Google.
Calder Web Marketing have been around for long enough to know what is best practise and what is violating Google’s guidelines. Content should always be natural and certainly never duplicated. With Calder Web Marketing of Ripponden, white hat ethical tactics are always used.
An interesting article (dated 28/07/2014) from The Guardian explains in layperson terms how the SEO field has changed. Socia media and SEO have been joined at the hip for some time now, but nonetheless, the article is a good read for anyone who is interested in SEO but would not call themselves an expert.